PetPalZoo is a pet care platform project focused on solving common challenges faced by pet owners through research-driven business and digital solutions. The project involved market analysis, user research, and development of a structured platform concept to improve pet care accessibility and engagement. 

I worked on business analysis, feature planning, and digital marketing strategies to understand customer needs and drive potential user acquisition. The project included competitor analysis, workflow planning, and designing data-driven approaches to support platform growth and service optimization. 

Through this initiative, I gained experience in product thinking, business analytics, customer journey mapping, and integrating data insights into decision-making, strengthening my ability to work at the intersection of technology, analytics, and business strategy. 
 

 Excel, Market Research, Google Analytics, Documentation, Business Analysis